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What are you searching for?
November 9, 2015
By: Catherine Diamon
Axalta Coating Systems has updated its COLOUR it website and tool for powder coatings applications with new features. “The COLOUR it tool removes all the guess work from choosing the right colours for a particular job,” says Markus Koenigs, Marketing Communications Manager for Axalta’s powder business in Europe, Middle East and Africa (EMEA). “Our customers can see our Alesta and Teodur powder coatings colour collections, which are used for outdoor and indoor applications in architecture and design, as well as a wide range of standard RAL colours in a variety of gloss grades and textures and many metallic powders – more than 1,000 different combinations in total. They can apply these colours and textures to objects online.” Visitors to the COLOUR it website can access the standard tool in their web browser, or can scan a QR code to access it on their mobile device. The standard version of the tool offers a preview of Alesta and Teodur powder coatings’ colours. Once the COLOUR it tool is open, the new content allows users the option of viewing a new, helpful step-by-step guide that clearly illustrates the tool’s many functions. Users can choose to mock-up a range of architectural façades or design objects, which will be updated twice a year. They can then view and compare their chosen colours. In addition to viewing and comparing different colours and textures, users can now also view colours in a range of different moods, including metal, nature, wood and mineral. After colours have been viewed and compared, users can request up to five free colour samples directly from Axalta. “We also offer COLOUR it with different levels of customisation so that our customers are fully able to support their end-users to achieve the best powder coating solution,” says Koenigs. The COLOUR it website’s refreshed design aims to offer inspiration and ideas. Colour in Architecture, a new section of the website, houses a series of videos, called Talking About Colours, in which leading European architects discuss the importance of colour in design projects. Koenigs concludes, “The combination of the COLOUR it website and the comprehensive COLOUR it tool means we put our customers first and give them as many options as we can when they’re choosing powder coatings.” The updated COLOUR it tool is currently available in English, German, Polish, French, Italian, Dutch, Swedish and Spanish, and can be found at www.colourit.axaltacs.com.
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